County Fair Foods
County Fair is the leading broiler operator in the Western Cape and produces fresh, individual quick frozen poultry products and a range of value-added products. As a result of its focus on achieving market competitiveness through low cost production, maximisation of processing efficiencies and improved service to customers, County Fair is amongst one of the lowest cost broiler producers in South Africa. County Fair's relationship with Elite Breeding Farms, in conjunction with Ross Poultry, provides County Fair with a leading edge in the genetic breeding process for South African conditions. County Fair’s poultry activities include parent rearing, laying, hatcheries, broiler production, processing, sales and distribution.
About
County Fair Foods (Pty) Ltd was founded in 1964 by Mr Desmond Lurie. Mr Lurie was a skilful entrepreneur, as well as a friendly and well-respected businessman. The business grew respectively from a small start in 1964, slaughtering 3000 chickens per week to currently slaughtering 1.2 million chickens per week in 2006.
